Why social media is critical for convention and tourism promotion

Heading to a convention, event or just taking a road trip? Chances are you'll find useful information by using social media. In this edition of the All Things Travel prodcast, Woojin Lee explains why social media plays an important role for tourism marketing. Lee is an associate professor in the ASU School of Community Resources and Development. She specializes in convention and tourism promotion. The podcast is a production of the ASU Center for Sustainable Tourism.