Innovation Learning

From purchasing a ticket and passing through the turnstiles to buying some peanuts and Cracker Jack — and maybe a couple of hot dogs and a souvenir — an enjoyable day at the ballpark depends on many hard-working people fans may never meet.

ASU students enrolled in PRM 427, Special Events Management for Revenue Generation, were able to meet the people in charge of staging a Major League Baseball game at Chase Field through a visit that gave them insight on how it is done. The gathering of students and experts resulted from a happy coincidence of time and place.

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