Earn a credential that indicates your advanced knowledge of event programming, operations, financial management and marketing and promotion. In this program, you'll gain a solid academic perspective and develop a strong network. Program instructors work in all aspects of the event industry.
The special events management certificate is a career enhancement program offered to nondegree-seeking students who already have a degree from an accredited university in any major or to students currently pursuing a bachelor's degree in any major at ASU.
This program is designed to give students hands-on event planning experience, including promotion techniques for the theoretical and philosophical aspects of event operations.
The certificate requires 18 credit hours of required core courses. Courses taken as part of certain university majors may count credits toward that degree and toward the certificate.
At A Glance
Special Events Management (Certificate)
- Offered by: Watts College of Public Service and Community Solutions
- Location: Downtown
All students are required to meet general university admission requirements:
Find and apply for relevant scholarships.
ASU has many financial aid options. Almost everyone, regardless of income, can qualify for some form of financial aid. In fact, more than 70 percent of all ASU students receive some form of financial assistance every year.
The certificate requires 18 credit hours: 15 credit hours of required core courses and three credit hours of electives. Courses taken as part of a university major may count toward that degree and the certificate. To earn the certificate, students must complete all course work in the certificate with a minimum grade of "C" (2.00 on a 4.00 scale) or better. An application to the program is required.
Required Core Courses: (15 credit hours)
PRM 486 Special Events Management (3) (must take this first, as prerequisite for the following required courses):
PRM 422 Entertainment, Protocol and Programming for Special Events (3)
PRM 423 Special Event On-Site Operations (3)
PRM 427 Revenue Generation for Special Events Management (3)
PRM 488 Event Marketing and Promotion (3) (iCourse, offered summers only)
Elective Courses: (3 credit hours; select one course)
CRD 301 Sustainable Communities (3)
NLM 220 Introduction to Nonprofit Organizations (3)
NLM 310 Volunteer Management (3)
PRM 470 Environmental Communication (3)
PRM 475 Entrepreneurial Recreation and Tourism (3)
PRM 487 Advanced Special Events Management (3)
TDM 205 Introduction to Travel and Tourism, G (3)
TDM 345 Meeting and Convention Planning (3)
TDM 350 Tourism, Recreation and Sports Marketing (3)
TDM 448 Heritage and Cultural Tourism (3)
- 18 hours of graded classroom course work (no internship, no independent study)
- minimum of a "C" (2.00 on a 4.00 scale) grade required for all classes in the certificate
- minimum GPA of 2.00 for those pursuing the certificate
- should be a junior to take 400-level courses
Depending upon a student's undergraduate program of study, prerequisite courses may be needed in order to complete the requirements of this certificate.
A student pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU. Undergraduate certificates are not awarded prior to the award of an undergraduate degree. A student already holding an undergraduate degree may pursue an undergraduate certificate as a nondegree-seeking graduate student.